Our understanding of the brain has changed

In the Middle Ages, it was believed that there was no new knowledge – everything was already handed down to us by God and was written in the scrolls of the ancients. That is why it is called REsearch to this day. The same “scrolls of the ancients” mentality pervaded the academic community in the 20th century. Lacking any way …

PeterJ42Our understanding of the brain has changed

Why Blogs are different from Magazines

There is a furore in the US about Copyblogger removing comments from their blogs. They can’t see why it is a problem. Think about this from the reader’s point of view. They could go out and buy a magazine. But they’ve chosen a blog. Why? Because there’s an implicit 2-way connection. It is one they may never use, but it …

PeterJ42Why Blogs are different from Magazines

Have you been sold a false idea of a leader?

For decades we have been sold the idea of a leader. Now in the modern world, key employees are experts. They have been recruited to drive the company forward and the job of the leader is to facilitate them, co-ordinate them and make sure they have the resources they need to be effective. Their leader is their gofer, their bag …

PeterJ42Have you been sold a false idea of a leader?

Is BigData part of the solution or part of the problem

When IT was new it was hard. Things didn’t work. No-one knew the techniques. And a whole industry grew up around making it work, with experts, qualifications, industry bodies etc. BigIT was born, along with its promise to transform your company. Just give us everything and commit to our way of working it said and we’ll give you back a …

PeterJ42Is BigData part of the solution or part of the problem

Is IT data cleaner than departmental data?

There is a widespread story put about by IT departments and systems vendors… Data centralised under the IT department is clean, accurate data. When individual departments implement their own BI solutions data is “dirty”. The opposite is normally the case. The reason is focus. The department lives and dies by its data stream. These are metrics they care about and …

PeterJ42Is IT data cleaner than departmental data?

The Truth about Social Selling

Forbes is busily quoting the statistic that buyers are 70% of the way through their buying process before they contact a sales representative. And using it to justify social selling. This is an old statistic – dating back to 2010. And it wasn't true back then – Forbes only considered products which insisted salespeople were involved in the buying process. …

PeterJ42The Truth about Social Selling

What is the difference between a growth hacker and a marketer?

There is a very big difference between a growth hacker and a marketer – what they control. The first thing a growth hacker does is ensure product-market fit. Look in excruciating detail at what people really, really want. Change the product so that it does exactly that. Make sure that nothing else does that. So you have no competitors. And …

PeterJ42What is the difference between a growth hacker and a marketer?

Why am I not getting ROI from Social Media?

There is a fundamental principle here. Should a company be communicating with its customers? If so how? In the past companies were integral with their communities. The CEO and top salespeople were leading lights in the Round Table, the Chamber and everything else going. Everyone knew them as people, not just as products. Then the sales pipeline idea took hold. …

PeterJ42Why am I not getting ROI from Social Media?